Building a business requires strategy and a vision, whether it is a brick and mortar store, ecommerce store or a combination of both. An owner lists the intangible or prospective rewards, such as goals, targeted marketing areas and a mission, jotting down ideas about each. Ecommerce solutions provide positive results when a group of people with similar goals and energy combine to make the web-based market a success.
Begin by determining the ecommerce design of your business and its real purpose. Is this something you want to have fun at, making just enough to cover the bills and add stock now and then, or does your livelihood depend on this business? Either way, promote your web-based store by taking the enthusiastic group discussed above and selling them on the idea of being part of your team.
There is always the team member that asks detailed pertinent questions about what people want to see on the website and how they want things featured. That person is the web designer, who takes the answers to those questions and creates an inviting area for people to visit. Changing the design from time to time gives visitors a reason to drop back by and see what is new.
One of the best patterns in any online store is providing an easy and quick understanding of how the site works, how to complete any needed forms and how to move through the site. Having a team member that ensures information flows so customers provide the correct information and return often because of the user friendly system is a benefit for your business. That person, the usability expert, takes ecommerce design to a new level with innovative logos, margins and fonts.
Fourth on the list are two items, the familiar term of SEO, or search engine optimization, and the not so familiar term of SEA, or search engine advertising. Compare any website to a new enterprise in the back forty of a rural farm. With no clear highway to lead customers to the area and no signs that there is a business nearby, traffic diverts to familiar, obvious locations.
SEO is the highway bringing traffic to your door quickly and efficiently, with your business name and website showing up near the top of the page on Google and other search engines. The more traffic stopping by, the better known your business becomes. Think of SEA as the billboards scattered around town, appearing where they attract attention and leading people to the door with a click of the mouse.
Of course, ecommerce solutions revolve around more than just owners, partners, paths and teams, because the success of any business depends on customers and good customer service. There is a skill to email marketing, which starts with establishing a list of subscribers from past, current and potential customers. Keep information current and use the list to correspond with customers about sales and special events, and send a Happy Birthday coupon or discount. Add a feature inviting them to share the notice with friends, another way of building your business.