Customized shopping carts are overrated because, more often than not, they are too expensive to maintain and do less than they are supposed to. The number one reason these carts are overrated is because a really good off the shelf shopping cart system does more things more reliably than a customized cart. The difference between the two is that the customized one will cost you money while the off the shelf one will make you money.
Don’t get me wrong. There are plenty of off the shelf and free carts that are totally junk. If you don’t know what you’re doing, you’ll end up with a totally non-functional cart that sounded good because it was free, but will most likely never do the things you need it to do to make money and to automate your business.
You will have webmasters all the time trying to sell you a custom shopping cart that can cost you anywhere from a few hundred to tens of thousands of dollars. They tell you that what you want to do with your site will require lots of expensive programming and custom applications. There are very few small business people that need anything so sophisticated. Keep your wallet in your pocket when you get around these people.
Customized shopping carts are also overrated because the cost to maintain them cuts into your profit margins. Most small business owners with customized shopping carts scratch their heads at the end of each month wondering why they’re not making the money they think they should be. The answer? Those customized shopping carts and the maintenance they require eat up much of your profits.
Customized shopping carts are overrated because they cost too much money, don’t perform as well as they should, and may not work as well or have nearly as many features as a good off the shelf solution. So long as you have a shopping cart with basic sales tools that get the job done, you don’t need a fancy customized shopping cart that will only end up costing you money. The idea behind cyber sales is to make more money, not less. Therefore, customized shopping carts are overrated because they cost more money then they’re worth. Go out and get yourself a good shopping cart system with all the right sales tools and sit back and watch as that profit margin fattens month after sweet month.